About Me

I am currently a 2nd-year Ph.D. student at the Gaoling School of Artificial Intelligence, Renmin University of China, advised by Prof. Qi Qi. I earned my B.Eng (2024) degree in School of Artificial Intelligence from Beijing University of Posts and Telecommunications (BUPT), advised by Prof. Jie Yang.

I’m currently a research intern focusing on decision intelligence at Alimama, Alibaba Group.

Research Interests：

• Data-driven Mechanism Design
• Intelligent Decision Making
• Computational Advertising
• Agentic Reinforcement Learning

📖 Education

• 2024.09 - Present | Ph.D. in Artificial Intelligence
  Gaoling School of Artificial Intelligence, Renmin University of China

• 2020.09 - 2024.06 | B.Eng in Artificial Intelligence
  Beijing University of Posts and Telecommunications

💻 Research Experience

• 2025.04 - Present | Alibaba, Alimama
  - Research Intern on Decision Intelligence & Computational Advertising
  - Mentor: Zhilin Zhang

• 2024.07 - 2024.11 | Baidu
  - Research Intern on Ad Auctions & Mechanism Design
  - Mentor: Changyuan Yu

📝 Publications

• On Designing the Optimal Integrated Ad Auction in E-commerce Platforms
  Yuchao Ma, Weian Li,Yuhan Wang, Yuejia Dou, Qi Qi, Changyuan Yu.
  AAAI 2025

• A Context-Aware Framework for Integrating Ad Auctions and Recommendations
  Yuchao Ma, Weian Li, Yuejia Dou, Zhiyuan Su, Changyuan Yu, Qi Qi.
  WWW 2025

• GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms
  Yuejia Dou, Shuai Dou, Yuchao Ma, Bingzhe Wang, Tianyu Wang, Zhilin Zhang, Chuan Yu, Jian Xu, Qi Qi.
  WWW 2026

🔍 Academic Services

Conference Reviewer

• COCOON (2025), KDD (2025-2026), AAAI (2025), AAMAS (2025), WINE (2025)